Last Friday, I caught up with some friends I haven’t seen as a group since… last Christmas (which feels both like yesterday and decades ago all at once—2020 is a time warp).
Among many things we talked about over dinner, a couple of my friends expressed frustrations that they were doing tasks beyond their current job description. Naturally, as a consequence to stay-at-home measures, a lot of employees are now expected to know digital marketing, even those who are not necessarily trained for it.
I’m in digital marketing, and even I have trouble keeping up with the industry because there’s always something new every day—I can’t imagine having to start from the very beginning.
It’s these friends I have in mind when I got the news that the Department of Trade and Industry Central Visayas (DTI-7) is now making available a series of webinars they conducted on digital marketing strategies for MSMEs.
These webinars, which were originally held over Zoom and Facebook Live over this year, were created to help businesses thrive online. While they’re targeted for MSMEs, I think these sessions are also great for beginners to digital marketing in general.
The webinars were facilitated by Romeo Nicolas Bonsocan, a digital marketer and CEO of marketing agency Bisaya Digital.