Last Friday, I caught up with some friends I haven’t seen as a group since… last Christmas (which feels both like yesterday and decades ago all at once—2020 is a time warp).
Among many things we talked about over dinner, a couple of my friends expressed frustrations that they were doing tasks beyond their current job description. Naturally, as a consequence to stay-at-home measures, a lot of employees are now expected to know digital marketing, even those who are not necessarily trained for it.
I’m in digital marketing, and even I have trouble keeping up with the industry because there’s always something new every day—I can’t imagine having to start from the very beginning.
It’s these friends I have in mind when I got the news that the Department of Trade and Industry Central Visayas (DTI-7) is now making available a series of webinars they conducted on digital marketing strategies for MSMEs.