Press Release

Next on Your Binge-Watch List: Digital Marketing Webinars by DTI-7

Last Friday, I caught up with some friends I haven’t seen as a group since… last Christmas (which feels both like yesterday and decades ago all at once—2020 is a time warp).

Among many things we talked about over dinner, a couple of my friends expressed frustrations that they were doing tasks beyond their current job description. Naturally, as a consequence to stay-at-home measures, a lot of employees are now expected to know digital marketing, even those who are not necessarily trained for it.

I’m in digital marketing, and even I have trouble keeping up with the industry because there’s always something new every day—I can’t imagine having to start from the very beginning.

It’s these friends I have in mind when I got the news that the Department of Trade and Industry Central Visayas (DTI-7) is now making available a series of webinars they conducted on digital marketing strategies for MSMEs.

Press Release

Restarting 2020 with “Ready to Recover”

It was supposed to be the best year ever. There were so many exciting plans and projects in store, as well as opportunities for personal and professional growth. After the mental and emotional challenges of recent years and months, things were beginning to look up, finally.

Then the pandemic happened, and everything had to be shelved or set aside for when things get better. “When things get better,” I repeated like a mantra to myself as every single thing I looked forward to getting knocked over like pieces in a game of dominoes.

What I do is important, but in the larger scale of things, not essential. Budgets are slashed and third-party service providers are often one of the first to go. Despite needing marketing more than ever while everyone is spending their time online, we were sidelined even when we were perfectly set up to work remotely already.